Digital dependance is taking over! The internet and social media platforms are ever increasingly dominating and consuming individuals lives. Not only is it an online place for sharing what you had for dinner and snaps of yourself, but social media can be an incredibly beneficial tool for enterprises to aid in marketing and public relation […]Read more "It’s Time to get Frank."
Social media can be a highly valuable tool for many enterprises, but too often a business dives headfirst without stopping to properly consider alignment with their objectives. It is very well to have initiated and implemented a social media strategy regarding intended channels, platforms, and tactics, however an all incorporating social business strategy is vital […]Read more "Social Business Strategies"
People need to share and like to express themselves, social media satisfies this human need. The use and adoption of social software within a business context is now predominantly referred to as Enterprise 2.0. Contrived by Niall Cook in 2008, the 4C’s classification model approach to social media and enterprise 2.0 focuses primarily on value […]Read more "4C’s, Functional Building Blocks, & the S.O.C.I.A.L Approach"
According to a 2012 study by MYOB, a staggering 86% of New Zealanders engage with and use the internet daily. Consumers are in control and desire to stay connected; to be able to keep in touch with friends and associates as well as enterprises. Businesses are essentially being pulled into adopting social media strategies in order […]Read more "Social Media for Small Businesses and Not for Profits."
Confined to the Muttonbird Islands for pressing family issues, this post has taken its time to be conceptualised and delivered. If this was the real world of social media and I was trying to ‘make it’, I would have been dead in the water and forgotten about long before I even began trying to make […]Read more "Why hello Web 2.0, 3.0, and beyond!"
Up until this point in my educational journey I was not even remotely aware that blogging was a substantial form of communication and social media. I was blissfully unaware of this extensive power blogging holds. Blogging was one of the very early forms of social media and has apparently (unbeknownst to me) taken the world […]Read more "Bonafide Blogging."
Social media isn’t all advantageous for businesses, it can pose serious risks and consequences if not handled properly. Many companies join social media purely for the fact that everyone else has jumped on board so they believe it has to be the right strategic choice for their business. However, social media is not the suitable medium for everyone […]Read more "The Doom and Gloom of it."
Within the context of the universe and having considered all things, social media is a relatively new fashionfad. With respect to Boyd & Ellison’s article, the first recognisable social media site launched in 1997, allowing users to create a personal profile and connect with friends and acquaintances. Since then the realm of social media has been […]Read more "Solely for marketing or so much more? Social media for business."